We opened the doors of our conceptstore Feminine & Sophisticated on September 1st 2018. In our store we sell a mix of Feminine: girly, elegance, fierce and Sophisticated: sporty, streetstyle, cool.
Now 2 years later, we decided to change our name to FES conceptstore and move to a new location. The need to sell menswear increased greatly in Venlo. That's why we decided to reopen our store with a new name and add a men's collection. The reopening took place the 2nd of May 2020.
We are two fashion sisters with a totally different taste in fashion. We started a fashion blog in 2016, named Feminine (Femke) & Sophisticated (Sophie). Our blog was about outfits, inspiration in fashion and daily stuff. We noticed that our hometown Venlo didn't have a store that met our taste and preferences. When we wanted to go shopping, we had to go far. We missed a store in our vicinity that met our taste and preferences. One day we decided to change this. We quit school and started working to save money to start our own store.